How to Start a Lash Business: A Comprehensive Guide

By Rashmi

Are you passionate about enhancing natural beauty and helping others feel confident? If so, starting a lash business might just be the perfect venture for you! With the increasing popularity of eyelash extensions and the demand for quality lash services, now is a great time to dive into this exciting industry. In this comprehensive guide, we will walk you through the necessary steps to start your very own lash business from scratch. So, grab your favorite cup of coffee, sit back, and let’s delve into the world of lashes!

Research and Planning: Laying the Foundation

Starting any business requires careful research and planning. Before diving headfirst into the lash industry, it’s essential to gain a solid understanding of the market and your potential competitors. Begin by researching different lash salons in your area, taking note of their services, pricing, and overall customer experience. This will help you identify gaps in the market and areas where you can differentiate yourself.

Conduct Market Research

To gain insights into your target audience, you can conduct surveys, interviews, or even engage in online forums and social media groups where lash enthusiasts gather. By understanding their needs, preferences, and pain points, you can tailor your lash business to cater specifically to them.

Create a Business Plan

A well-crafted business plan is the roadmap to success for any entrepreneur. It not only helps you stay organized but also serves as a guide for potential investors or lenders. Your business plan should include:

  1. Executive Summary: Provide an overview of your lash business, including your mission statement and goals.
  2. Market Analysis: Detail your research findings, including target demographics and competitor analysis.
  3. Services and Pricing: Outline the lash services you plan to offer, along with their corresponding prices.
  4. Marketing and Sales Strategy: Describe how you will market your lash business and attract customers.
  5. Operations and Management: Explain your day-to-day operations, staffing needs, and management structure.
  6. Financial Projections: Include projected revenue, expenses, and profitability for the first few years of operation.

Funding Your Lash Business

Once you have a solid business plan in place, it’s time to explore funding options for your lash business. Starting a business requires financial investment, and unless you have substantial savings, you may need external funding. Here are a few avenues to consider:


If you have personal savings or assets that can be liquidated, self-funding can be a viable option. This allows you to maintain full control over your lash business, but it also means taking on all the financial risk.

Small Business Loans:

Another option is securing a small business loan from a bank or credit union. These loans typically require a detailed business plan, good credit history, and collateral. Be prepared to present your business plan and financial projections to convince lenders of your business’s potential.

Investors or Partnerships:

If you’re open to sharing ownership and control, seeking investors or forming partnerships can provide the necessary capital. Investors may require a stake in your business, and partnerships involve sharing profits and decision-making responsibilities. Ensure you find compatible individuals who share your vision and values.

Setting Up Your Lash Business

With funding secured, it’s time to bring your lash business to life! There are several essential steps involved in setting up your lash business, from legal requirements to finding the perfect location.

Register Your Business

Before starting operations, you’ll need to register your lash business with the appropriate authorities. Consult your local government or small business administration to determine the necessary licenses, permits, and registrations required in your area.

Choose a Location

Finding the right location for your lash business is crucial. Consider factors such as accessibility, visibility, and proximity to your target market. Ensure there is ample parking and that the space can accommodate your lash stations, waiting area, and inventory storage.

Purchase Equipment and Supplies

Investing in high-quality lash equipment and supplies is essential to deliver excellent service to your clients. This includes lash extensions, adhesive, tweezers, sterilization equipment, and comfortable client chairs. Research reputable suppliers and compare prices to ensure you’re getting the best quality at a reasonable cost.

Hire and Train Staff

As your lash business grows, you may need to hire additional staff to meet the demand. Look for lash technicians who are certified and have experience in the industry. Providing ongoing training and professional development opportunities will ensure your staff stays up-to-date with the latest lash techniques and trends.

Marketing and Promoting Your Lash Business

Now that your lash business is up and running, it’s time to spread the word and attract customers. Effective marketing and promotion strategies are essential to stand out in a competitive industry. Here are some tips to get you started:

Build an Online Presence

In today’s digital age, having a strong online presence is crucial. Create a professional website that showcases your lash services, pricing, and contact information. Consider starting a blog where you can share tips and tricks related to lash care and maintenance. Engage with your audience on social media platforms such as Instagram, Facebook, and TikTok to showcase your work and attract potential clients.

Offer Special Promotions

To entice new customers, consider offering special promotions such as discounted rates for first-time clients or referral incentives. Partnering with local beauty influencers or bloggers can also help increase your visibility and reach a wider audience.

Provide Exceptional Customer Service

Word-of-mouth referrals can be a powerful tool for growing your lash business. Providing exceptional customer service is key to gaining loyal clients who will recommend your services to others. Ensure your lash technicians are friendly, attentive, and knowledgeable, and always strive to exceed customer expectations.


Q: How much does it cost to start a lash business?

A: The cost of starting a lash business can vary depending on factors such as location, equipment, and marketing expenses. On average, you can expect to invest between $5,000 to $10,000, including equipment, supplies, licensing fees, and initial marketing efforts.

Q: Do I need to be a licensed esthetician to start a lash business?

A: Licensing requirements vary by location. While some areas may require you to be a licensed esthetician or cosmetologist to perform lash services, others may have specific lash technician certifications. Research the regulations in your area to ensure compliance.

Q: How long does it take to become a certified lash technician?

A: The duration of lash technician certification programs can vary, but most reputable training courses last between one to three days. It’s essential to choose a comprehensive training program that covers both theory and hands-on practice to ensure you receive adequate training.

Q: How can I attract clients to my lash business?

A: Building a strong online presence through a professional website, social media engagement, and partnering with local influencers can help attract clients. Offering special promotions and providing exceptional customer service are also effective ways to entice new customers and encourage word-of-mouth referrals.


Starting a lash business can be an exciting and rewarding venture for those passionate about beauty and helping others feel confident. By conducting thorough research, creating a solid business plan, securing funding, and implementing effective marketing strategies, you can successfully launch and grow your lash business. Remember, building a successful business takes time and effort, so stay focused, adapt to industry trends, and always strive to provide exceptional service. Now, armed with this comprehensive guide, go ahead and take the leap into the lash industry. Good luck!